From Extra to "Extra" Stylist: How Rasa Balciunaite Creates Timeless Fashion Magic

Friends might have dubbed her "extra" for her audacious style, but Rasa Balciunaite recognised it as the fuel for a future career. While childhood memories of meticulously dressing Barbies hinted at a fashion-focused path, it wasn't until later that Rasa truly embraced styling as her calling. Even facing initial discouragement, her fascination with the visionary Law Roach ignited a spark that couldn't be extinguished. A retail stint during her gap year served as a portal to the world of visual merchandising and styling, solidifying her passion and paving the way for her transformation into The Extrastylist, a name that perfectly embodies her bold aesthetic and signature approach.

Q: How did your childhood experiences influence your decision to become a fashion stylist?

A: For me, a job like fashion styling seemed like a mysterious role and a distant dream. Despite the fact that dressing Barbies was my favourite childhood pastime, I didn’t realise this was who I wanted to be until much later in life. Fashion has always been my area of interest. However, I was told that creative roles are not “actual careers,” so I used to push this thought away.

The first stylist I ever came across was Law Roach. Fascinated by his work, I understood that somehow it was possible to make a career out of styling. Fast forward to when I was 19. I started working in retail as a sales assistant during my gap year before university. I was introduced to visual merchandising, fashion trends, and styling and saw that there’s more to this industry. I was about to move to England to study (not fashion, sadly) and found a part-time job in Primark as a visual merchandiser. And then my love for styling began to grow

Q: Beyond the Runway: Who and What Shapes Your Signature Style as a Fashion Stylist?

A: I like to think that the environment and my surroundings inspire me the most. People, art, music, films, nature. I was obsessed with watching music videos. Growing up, I believe there was a lot of influence and inspiration from there. I especially like the ‘90s and early ‘00s ones, and Britney Spears was my idol. Then came Beyoncé and Rihanna, and they inspired me to this very day. I was obsessed with Lady Gaga when I was a teenager. At that time, she was in her 20s. It was strange, unexpected, and extremely cool! Funnily enough, I wasn’t really trying to dress like her. 

At the time, Emo and Scene kids were at their peak. So I was aiming more for that aesthetic, haha. When talking about films, I have to mention Marilyn Monroe. She introduced me to timeless elegance and divine femininity. For this reason, I love incorporating glam into my work. There’s just something about it!.

Q: Creating Timeless Looks: How Do You Craft Ensembles That Endure?

A: I think the key is to really represent their personality and how they wish to be seen. We would start from the very basics—clearing out the wardrobe and seeing what works and what doesn’t and which direction we wish to take. It’s important to have a good selection of staples which you can always go back to . It’s really important to understand how you can wear something multiple times and still make it look new, and this is where I, as a stylist, step in.

Q: From Sex and the City to the Stage: Which Iconic Character Would You Love to Style and Why?

A: Miss Samantha Jones from Sex and the City. I think she’s just legendary. Her character is a mix of fun and sophistication with a little bit of spice. Patricia Field already did an amazing job, but I think I could bring out another, more youthful, and fun side of Samantha. 

Q: What are some fashion items that, while trendy, you might advise clients against?

A: When it comes to styling, client comfort reigns supreme. While staying on trend can be fun, I would never pressure someone into wearing something they don't feel confident or comfortable in.  Personal style is a collaborative effort, so we work together to find looks that flatter and reflect their individuality.

That being said, there are a few items that I would generally advise against, regardless of personal style. Jeggings, for instance, have kind of run their course. Other trends might come and go, but there are more flattering and versatile options out there.

Q: Do you have any personal fashion no-go zones? What wouldn't you be caught dead in?

A: Absolutely! Everyone has their preferences, and for me, bright yellow is a colour I tend to avoid. It's just not something I feel particularly drawn to. Similarly, Crocs are a comfy choice for some, but they don't quite fit my aesthetic haha .

The The ExtraStylist's journey from childhood fascination with fashion to becoming a rising star in the styling world is a testament to the power of passion and perseverance. Her ability to translate diverse inspirations into cohesive and timeless looks for her clients is a valuable skill in today's ever-evolving fashion landscape. Whether Milan Fashion Week is next on her agenda or she continues to build her impressive portfolio, Rasa Balciunaite is definitely one to watch. Her focus on client comfort and empowerment through style is a refreshing perspective that resonates with those seeking a distinctive and enduring approach to fashion. So, the next time you're considering a wardrobe overhaul, remember Rasa's advice: embrace your individuality, prioritise comfort, and don't be afraid to push boundaries—but maybe skip the jeggings.

Craving more fashion inspiration? Dive deeper into the world of style with our curated selection of articles. From runway trends to timeless wardrobe staples, you'll find expert advice and captivating content to fuel your fashion journey. Explore now!

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